You’ve just left your favorite coffee house and can’t wait to tingle your taste buds with that first sip of your chosen brew, but wait. UGH! It’s terrible!

Just like a bad experience, bad coffee leaves a bitter taste in your mouth.  We’ve all been there at one time or another.  It leaves us feeling wary of going back to that place of business or dealing with a particular person again.

What does this have to do with real estate you ask?  When a system you have in place as a real estate agent is not working, we keep on doing it because we don’t have a better system.  Sometimes ignorance is bliss but how is it affecting your bottom line?  It usually affects your money but what about your customers.  If you are not on top of the ball figuratively and literally your clients may be getting left with a bad taste in their mouths.  As with your cup of coffee, today’s real estate comes in all shapes and sizes.  And just like your coffee, your customer relationship management says a lot about who you are.  Therefore, finding the right technology or people to increase productivity and the happiness of your client is as important as finding the right balance between you and your client.  This brings you and them the desired result, a buy or sale.   So just as the barista takes the science of making coffee seriously, and delights in your satisfaction, your CRM in the real estate business sets you apart with a homeowner.