Archive for January, 2015

Social Media Marketing

I just read a great article about social media marketing that I thought you might be interested in too.  It really opened my eyes to a few things that realtors boast about in this new age but are we as savvy as we think?  I’m not so sure.

The first thing that agents now days tell their potential sellers is that they post their home on Facebook, Twitter, LinkedIn or your blog.  While I think that is important, I’m not sure it’s as all reaching as we imagined.  First, most agents have other agents in their likes or friends who generally already see this on their MLS or their website (assuming they have a feed from their MLS).  But did you know that only about 10-20% of your likes ever see your posts?  That sounds about right from my own experience.  While most potential clients do search online, I think we fail to realize that our money may be better spent on real estate specific websites reaching our target audience.

Now one thing that has been brought out more prominently by social media is videos.  DO NOT EVER tell someone a video is not important.  You Tube is the second largest search engine and the third most visited website.  Get the picture?  A video sets the tone of the listing and is sometimes the thing that will make a visitor call you.  If you’re not already, get on board now.  This is one of the best things we can do for our clients.

While Social Media Marketing done right is great and can bring you lots of clients, it’s primarily about building social relationships.  In other words it’s not marketing if you don’t build relationships.  Here is a great quote from a Massachusetts realtor, Bill Gassett.

“Social media is about building relationships with people that can potentially help your business grow…The best way to make social media work is to be social.  The first instinct with most real estate agents on social media is to share their listings. Unless you are in the REALTOR®’s geographic locale and are interested in buying a home, you are probably not going to have any interest in a real estate agent pushing listings in your face. So many REALTORS® just don’t seem to get this and fail miserably at social. People don’t go on social networks to find real estate listings.”

Here’s another good quote from a realtor in Las Vegas, Debbie Drummond.

“I see a lot of Realtors who are pushing their listings or offering to help you get your home bought and sold on social media, but they don’t offer anything helpful. Sharing useful information and answering questions is where it’s at in social media, and in marketing in general today. I’m using it to share great articles that home buyers and sellers find useful. I’m also using it to talk about things that pertain to Las Vegas.”

I know a lot of you out there are already doing these things I mentioned and a great big “Atta Boy” goes to you.  But for you newer agents this may be a learning curve.  You need to attract customers to see the value in YOU.  Not how many houses you can show them.

Here’s a few ways that will teach you how to be.

  1. Know Your Stuff! Over time skill will win out over luck.
  2. Think Things Through. Believe that to be successful, and maintain that success, you have to consider your choices wisely.
  3. If Things are Bad, Don’t Make Them Worse! Know when to do nothing is the best option.
  4. Associate with the Right People. You can’t make a good deal with a bad person. Enough said.
  5. Don’t Be Too Trusting! Even the right people may still let you down. Be prepared.
  6. Know When to Jump Ship. Recognize when something is failing and be willing to change.
  7. Tread Carefully in All Matters. Exercise extreme caution and weigh every action or decision like it’s the last one you’ll make. Think about how quickly you can ruin your reputation.
  8. Appreciate What Came Before. You would not be where you are today had people not paved the way before you and therefore contributed to your success.
  9. Habits Are Hard to Break. Make sure you cultivate good ones.
  10. Be Certain of Your Success Even if No One Else is. Always be convinced that you will succeed and never doubt it!

Thanks to #WarrenBuffett for these pearls of wisdom.  Here’s to Success!

Success 2

7568537cc26285ddb69cd6052017ac6aLet me give you a little perspective.  First off, we are human just like you!  We eat, drink, sleep, have families and friends and enjoy our personal time.  Sound familiar? We also have a passion for our job because we love what we do.

We are business owners, like yourself, providing services in various areas of real estate such as daily tasks, marketing, creative projects and more.  However, our main job is to help you be successful in yours.

As our title indicates, we work virtually, or digitally, and usually out of a home office.  A lot of us have been in business longer and with more experience than you have and are more successful although you probably would never know it.

Clients need to know that we have experience; certain skill sets and training that are beneficial to them.  These are extremely important and don’t need to be overlooked.  And nothing is more important than finding a qualified virtual administrator to a client than one who actually cares about the client and their business.  Remember the Golden Rule “Do unto others as you would have them do unto you”.  If you take us for granted and don’t uphold your end, the relationship usually will fall apart.  If you care about your business, and we care about your business, how can you fail?

A Virtual Administrator can give you the gift of time (family or fun), is someone who can support you in your business as well as be your partner to point out weak spots, help you grow and even make your business more profitable.

If lack of time, business growth and profitability are of interest to you, contact us to set up a phone consultation.  It’s that simple!

Have you ever dug and dug for the right key to fit a particular lock?  Maybe your car keys or house keys.  If you’re like me they’re always in the bottom of a too full purse!

The same can apply to your business.  You need to find the right “key” that fits to make your business successful.  Office Solutions 4 U can provide the right fit to make you and your business more prosperous in 2015.  Give us a call today or visit our website, to see what we can do for you.

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