I just read a great article about social media marketing that I thought you might be interested in too.  It really opened my eyes to a few things that realtors boast about in this new age but are we as savvy as we think?  I’m not so sure.

The first thing that agents now days tell their potential sellers is that they post their home on Facebook, Twitter, LinkedIn or your blog.  While I think that is important, I’m not sure it’s as all reaching as we imagined.  First, most agents have other agents in their likes or friends who generally already see this on their MLS or their website (assuming they have a feed from their MLS).  But did you know that only about 10-20% of your likes ever see your posts?  That sounds about right from my own experience.  While most potential clients do search online, I think we fail to realize that our money may be better spent on real estate specific websites reaching our target audience.

Now one thing that has been brought out more prominently by social media is videos.  DO NOT EVER tell someone a video is not important.  You Tube is the second largest search engine and the third most visited website.  Get the picture?  A video sets the tone of the listing and is sometimes the thing that will make a visitor call you.  If you’re not already, get on board now.  This is one of the best things we can do for our clients.

While Social Media Marketing done right is great and can bring you lots of clients, it’s primarily about building social relationships.  In other words it’s not marketing if you don’t build relationships.  Here is a great quote from a Massachusetts realtor, Bill Gassett.

“Social media is about building relationships with people that can potentially help your business grow…The best way to make social media work is to be social.  The first instinct with most real estate agents on social media is to share their listings. Unless you are in the REALTOR®’s geographic locale and are interested in buying a home, you are probably not going to have any interest in a real estate agent pushing listings in your face. So many REALTORS® just don’t seem to get this and fail miserably at social. People don’t go on social networks to find real estate listings.”

Here’s another good quote from a realtor in Las Vegas, Debbie Drummond.

“I see a lot of Realtors who are pushing their listings or offering to help you get your home bought and sold on social media, but they don’t offer anything helpful. Sharing useful information and answering questions is where it’s at in social media, and in marketing in general today. I’m using it to share great articles that home buyers and sellers find useful. I’m also using it to talk about things that pertain to Las Vegas.”

I know a lot of you out there are already doing these things I mentioned and a great big “Atta Boy” goes to you.  But for you newer agents this may be a learning curve.  You need to attract customers to see the value in YOU.  Not how many houses you can show them.