Category: Marketing


I want you to think of all the little bits and pieces you’ve been working on today, this week or this year that annoy you and you never quite get them completed.  It’s a mountain and it’s constant.  Have you ever taken the time to think about what it would be like not to have to do those things?  Isn’t it a good feeling?  If you’ve sensed a feeling of euphoria just thinking about it, imagine how it would feel if you didn’t have to do it.

Entrepreneurs and solopreneurs, such as real estate agents, have a major tipping point between running your business single handedly and adding a second set of hands to get the job done in order to allow your business to thrive.  This is where OS4U can help.  We have a team of virtual administrators that can bridge the gap and here are a 3 ways how.

  1. Flexibility. We have the ability to handle a lot or a little depending on what you need.  We are open to your varying workloads based on your needs.
  2. No Overhead. No additional costs for office space not to mention the hassle of taxes, vacation pay and the list goes on.  We are a business of independent contractors who take care of our own expenses.
  3. An Outside Perspective. Figuring out a way to run your business like a well-oiled machine is sometime daunting and exasperating.  Especially if you’re not working effectively.  Sometimes all you need is a fresh set of eyes to get you back on track.  We have a lot of experience in real estate, as well as running a business, and sometimes the slightest change can make the biggest difference.

2015 is still mostly ahead of you.  Let us add significant value to your business and get you out of the gap!

Remember those little gnomes that travel around the world and see different cities and sites (Expedia, I think!)?  Well, as that little gnome is known all over the country through those commercials, we, as virtual assistants, are as well.

Our niche market happens to be real estate and real estate agents and we currently have clients in California, Florida, Georgia, New York, Tennessee and beyond.  Because we work in this digital world of ours we can efficiently and effectively work throughout the United States assisting you will daily tasks in running your real estate business.  Things such as listing and closing coordination, email management, calendar updates and so much more.  People rarely know that we aren’t sitting right beside you in your office!

So when you’re overwhelmed and can’t seem to get the day’s work done, think about the gnome and call us.  We are only a mouse click away.  After all, you need to smell the roses too!

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traveling gnome

Does it seem that you never have enough time?  Are you always at your computer trying to do something job related?  Does it ever end?

Don’t get me wrong, it takes a lot to run a business, especially if you’re a one person have to do it all type of business.  But if you try to do all these things by yourself…well, are you crazy yet?  Don’t get bogged down in all the administrative and techie tasks that you need to do and get to spending time on the revenue-generating activities.  Plus, does this sound very successful to you?  I didn’t think so!

There are many tasks that you may be spending multiple hours on that could be designated to an online administrator that could get the job done in a shorter length of time.  You can’t bill a client for those hours at a computer and you aren’t making money.  Not good!

Here are a couple of lists you can make that will allow you to make a clear decision on creating a partnership with a virtual administrator.

List #1-Your daily schedule.  Create a list of your daily business-related activities for a one week period.  Review the list at the end of the week and prioritize by order of importance and which tasks take up the most time.  Also decide which are things that have to be done by you and those that do not.  This is a good place to start recognizing what you can allow someone else to do.

List #2 – Procrastination.  Identify all the things that you have been putting off or don’t really know how to do or just are not getting done that you would like to.  Again, list by importance and what you yourself have to do.  Decide when you would like to ideally have these tasks done and implemented.

Once you know exactly what you need help with, call Office Solutions 4 U to set up a plan that meets your needs.  Our initial consultation is free.  Are you ready to get started?  Oh, and be ready to get strict with yourself because with all that extra time you have is going to allow your business to skyrocket!

Overloaded

We all know that making a good first impression is a must in the business world.  Doesn’t matter whether we are going on an interview for a job position or meeting potential clients for the first time.  That first meeting can make or break you because an interviewer or client can size you up in an instant and make the decision right then and there whether they want to work with you or have you on their team.  Always remember, you can never get a second chance so you need to make an outstanding impression from the start, have people positively remember you and make a lasting one.

Yes, I know.  You’re probably rolling your eyes right now and saying “I know all of this”.  But we need to be reminded sometimes because we tend to get lax in how we dress, our posture or even what we say.  So for a few essential tips read on.

  1. Take Care of Your Posture. Your body posture sometimes can say more than words. The words confidence, credibility and approachability come to mind.
  2. Your Facial Expression Counts. Smile and not that cheesy fake one!  You want to be friendly, sociable and polite but also genuinely professional.
  3. Your Overall Appearance Speaks for Itself. On that first meeting always dress in business attire.  There’s a time and place for casual and it’s not here.  And the first things noticed will be clothing, hair and face.  So be sure each is impeccable.  The next would be teeth and fingernails.  Make sure they are clean and well groomed.
  4. Introduce Yourself Professionally. Look your interviewer in the eye, confidently, and introduce yourself.  You need to show them that you know what you are doing.  And for heaven’s sake, never make them uncomfortable!
  5. Show Your Interest and Ask Questions. You are there to solve a problem and provide a service.  Get details.  Ask pertinent questions.  This not only shows you’re interested and want to help, but it will also clarify any possible misunderstandings as well as gathering useful information.
  6. And Last but not Least, Don’t Be Late. The worst mistake you could make is being late to the first meeting.  It gets you off immediately on the wrong foot.  Their time is as valuable as yours.  After all, aren’t you trying to make a good first impression?

We, at Office Solutions 4 U, try to practice these tips and so should you.  Email us (http://www.officesolutions4u.com/contact_us.html) to find out how we can assist you and show your potential clients why you should be their choice.  We look forward to making a good first impression.

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Social Media Marketing

I just read a great article about social media marketing that I thought you might be interested in too.  It really opened my eyes to a few things that realtors boast about in this new age but are we as savvy as we think?  I’m not so sure.

The first thing that agents now days tell their potential sellers is that they post their home on Facebook, Twitter, LinkedIn or your blog.  While I think that is important, I’m not sure it’s as all reaching as we imagined.  First, most agents have other agents in their likes or friends who generally already see this on their MLS or their website (assuming they have a feed from their MLS).  But did you know that only about 10-20% of your likes ever see your posts?  That sounds about right from my own experience.  While most potential clients do search online, I think we fail to realize that our money may be better spent on real estate specific websites reaching our target audience.

Now one thing that has been brought out more prominently by social media is videos.  DO NOT EVER tell someone a video is not important.  You Tube is the second largest search engine and the third most visited website.  Get the picture?  A video sets the tone of the listing and is sometimes the thing that will make a visitor call you.  If you’re not already, get on board now.  This is one of the best things we can do for our clients.

While Social Media Marketing done right is great and can bring you lots of clients, it’s primarily about building social relationships.  In other words it’s not marketing if you don’t build relationships.  Here is a great quote from a Massachusetts realtor, Bill Gassett.

“Social media is about building relationships with people that can potentially help your business grow…The best way to make social media work is to be social.  The first instinct with most real estate agents on social media is to share their listings. Unless you are in the REALTOR®’s geographic locale and are interested in buying a home, you are probably not going to have any interest in a real estate agent pushing listings in your face. So many REALTORS® just don’t seem to get this and fail miserably at social. People don’t go on social networks to find real estate listings.”

Here’s another good quote from a realtor in Las Vegas, Debbie Drummond.

“I see a lot of Realtors who are pushing their listings or offering to help you get your home bought and sold on social media, but they don’t offer anything helpful. Sharing useful information and answering questions is where it’s at in social media, and in marketing in general today. I’m using it to share great articles that home buyers and sellers find useful. I’m also using it to talk about things that pertain to Las Vegas.”

I know a lot of you out there are already doing these things I mentioned and a great big “Atta Boy” goes to you.  But for you newer agents this may be a learning curve.  You need to attract customers to see the value in YOU.  Not how many houses you can show them.

Christmas Prospecting?

Bah Humbug!  I’m too busy with the holidays.  The excuses are endless.  But did you realize that now is the perfect time to be sending out emails, cards and letters?  Why you ask? Because most everyone is NOT doing it using the same reasons you were probably using.

But serious home buyers/sellers WILL read them especially if you offer something of value.  And even if they don’t read them they will see your name.  Over and over as you send new correspondence each week.  So when they are ready, guess what? Whose name is going to be top of their list?  Yours!  You will stand out as a full service, full time realtor no matter the season.

Also, if you contact management lists are not up to date, or heaven forbid you don’t have one, now is the time!  And if you need help with those lists, call us and get a jump on the Spring market and those agents who are waiting until the first of the year to get going.  It’s never too late to get started!

Christmas Marketing

Some of us are stuck in the time zone of using software that is a few years (maybe even a few months, LOL!) old and outdated.  There’s a place for both but you need to embrace the digital future to watch your business grow.  Are you using word of mouse?

Social Media Computer

Here are 3 ways to look at modernizing your technology.

  1. Upgrade your technology.  Make sure you are on the same wave length as the people you talk to.  After all the 30-somethings buying houses today are up on all the latest and greatest.  You don’t want to appear as a technology illiterate but you also don’t have to be a technology geek either.  Have enough knowledge to “walk the walk and talk the talk” and be open to new ideas.  After all, you’re never too old to learn something new!
  2. Make use of the technology and apps they may already be using.  Upgrading technology doesn’t have to be expensive or time consuming.  However you communicate with your kids may also be the best way to communicate with your clients.  Get on their level and you’ll garner more leads.
  3. Don’t forget traditional communication.  As we said before, there’s still a place for the “old” way.  We still love to receive physical cards for our birthday or Christmas, for example, and your business can have great success by traditionally communicating with clients.  We still like to get a personal phone call once in a while instead of email.  And sometimes a letter, handwritten or through the computer, can say more than an email.  Find a happy balance between the two.

“When you look at the disruptions and waves of change around you don’t look at them as disruptions, rather as opportunities,”  Anders Sorman-Nilsson, innovation strategist

Do you feel tied to your smart phone?  Do you think that you have to post every little thing that happens to you?  Sorry, but get a life!

We all feel and think that social media is good for our business, me included.  However, it’s not like a part of my body that I can’t do without.  Yes, at this point I would feel really lost without it, but what did we do before the age of phones that we could carry with us like an appendage?  We worked hard, enjoyed our real social life with friends face to face, and answered our calls a few times a day.  OK, I’m just as guilty as the rest of you, but social strategy doesn’t mean you keep a hold on your cell phone every minute.  It means having a plan that is manageable and good for our business marketing and should be included in our priorities.  It’s all about content and keeping people engaged with well thought out ideas.  Not having a phone continually glued to our ear or getting thumb-itis!

A lot of people in today’s society think that print marketing is dead.  Well, let me tell you it’s not!  Now hold your horses before you jump on me about the digital world!  Let’s discuss this.

I understand that Facebook, Twitter and all the other social media icons out there are VERY valuable (including for my own business) but what about print marketing?  Do you send out Just Listed or Just Sold postcards as a marketing piece?  Do you put flyers in the home for a potential buyer to pick up?  What about a brochure telling about you to include with your listing packages?  These all say something about you and how you do business.  Yes, I know the internet is the most efficient way to look for houses these days and with smart phones and tablets it seems almost obsolete to use old fashioned methods.  But it must do some good because look at the politicians and all the money they spend!

Consider this. Whether a potential client is ready to sell or not, a postcard sticks with them (maybe even on their refrigerator, LOL!).  A flyer may be picked up and then handed over to someone else that the buyer is friends with hence another potential client.  Some people may make a decision to use your services on what they read in your brochure.  Sure we need to make ourselves visible in the social marketplace but don’t forget the more we have our faces out there the more noticeable we become.  It confirms your status as a realtor and helps establish you as an expert.  And now that I’ve tweaked your thought process, we are only a phone call away to set up the print marketing pieces to get you more visible in your market area.

Finding your way to successful results in a competitive business can be a challenge.  That’s why it’s important to have a seasoned partner by your side and providing the right solutions.

At Office Solutions 4 U we’ve built our reputation guiding real estate agents the best ways to achieve their goals.  Call us to make your next move to a higher level of success.  We’ll share your vision and provide an ideal course to help you achieve the results you’re looking for.

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