Category: Real Estate


Remember those little gnomes that travel around the world and see different cities and sites (Expedia, I think!)?  Well, as that little gnome is known all over the country through those commercials, we, as virtual assistants, are as well.

Our niche market happens to be real estate and real estate agents and we currently have clients in California, Florida, Georgia, New York, Tennessee and beyond.  Because we work in this digital world of ours we can efficiently and effectively work throughout the United States assisting you will daily tasks in running your real estate business.  Things such as listing and closing coordination, email management, calendar updates and so much more.  People rarely know that we aren’t sitting right beside you in your office!

So when you’re overwhelmed and can’t seem to get the day’s work done, think about the gnome and call us.  We are only a mouse click away.  After all, you need to smell the roses too!

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What?  I can’t buy time!  Oh, but you can.  Here’s how.

Time is one of our most valuable assets yet we seem to waste hours of it each day.  Sound familiar?  As business men and women I’m sure you have felt the same way and especially if you have an active family life as well.  Now you can have both and I’ll explain how.

First, you have to be a really good organizer.  Well, duh, that’s a given, right?  But are there things that you just wish you just didn’t have to do?  Maybe you know you have to clean house but you hate it (that’s me!).  If it’s possible you hire a house cleaner to come in every so often.  The same goes for yard work and so on and so forth.  But did you know that you can do this with your business as well?  You know you need help but you think hiring an assistant is out of the question.  “I don’t make enough money now” you say.  But did you know you can go virtual?  All that technology you’ve been hearing about…it’s time to make it work for you.

When enlisting the aid of a virtual administrator, you automatically free up about 3-6 hours in your day.  This is the time that’s usually spent in front of a computer either in your office or home office.  Out of an average work day that’s roughly half a day spent doing non-productive, monotonous work.  Don’t like the sound of that do you?  If you had hired Office Solutions 4 U a while back, you would not only be making more money but have more free time to work with more clients and enjoy your family more.  And did I mention more money as well?  Sounds like a win-win to me.  Our business is to handle your business expertly and with an experienced, qualified team so you can focus on your business.

Since time is an asset we can’t afford to waste, call us.  It’s all about planning your time and business wisely to become more effective so that you can enjoy your life.

Here’s a great article from a Keller Williams Realty agent in Virginia about using Virtual Admins.  The signs are pretty obvious if you’re paying attention.  If you answered yes to any, or all, of the signs, call me.  I’ll be glad to get you on the right track to even bigger success.

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Too much work is a good thing, right?  As realtors, as your business grows and you become more and more successful the growing pains start.  You get busier and busier and what then?  If you hire someone to work with you, where do you put them?  Pay for space and all of the equipment in your agencies office?  If you work out of a home office there’s not room plus it may be awkward to have someone continuously coming in your home.

Now is the time to think about a virtual admin.  Because we handle most of your needs virtually people often don’t realize we are not right in the room with you.  Once you find out how much more productive you can be, we are no longer thought of as virtual.  We’re teammates supporting you in the success of your business.

Question: What would make choosing us to become a valuable teammate in your business possible for you?  Leave your comment below.

Online Presence

This is an interesting infographic I came across from the California Association of Realtors talking about how many home buyers rely on the internet to find a realtor and/or a home.  It all boils down to 3 categories.   1) You don’t get it at all or are just unwilling to embrace it.  2) You think you are technically sound, but really you are only a little better than group 1.  3) You get it! You are naturally gifted at picking up new technical platforms or you’re dedicated to learning them to grow your business.

If you’re in group 3, continue on with your day and skip this article.  And congrats!  But only a few of you really and truly exist.  So do you have to run out and start learning all there is to know about online presence? It would be nice but not practical. Sometimes we are just too busy with our professional and private lives.

So find a comfortable middle ground.  You can bridge the gap between where you currently are and where you need to be with help.  OS4U can be your guide to a long term solution that will make you feel 100% satisfied that you can compete in the marketplace.  A solution like this will keep you relevant and those leads should start coming in.

There is information galore about why you should hire a realtor to buy or sell your home.  They are competing daily to be chosen by new clients.  What are you doing to get ahead of it all?

Agents can spend an inordinate amount of time trying to do their own administrative work.  There are always new resources to explore and procedures to learn, accessing huge amounts of new techniques and options and even more.  Those precious hours need to be spent interacting and connecting with actual clients.

As Real Estate Professional Assistants (REPA), we understand the specific aspects of the real estate business such as: Listing and Closing Coordination, Transaction Management, Marketing and Campaigns and Database Management.  All of this can be performed by our team of specialists.  By entrusting these tasks to us it is very cost effective when you figure out how much of your time is saved not doing these duties yourself.  We are contracted professionals whose motivation is established upon the success of your job.  Make 2015 your most profitable year yet by partnering with us to give you more time to grow your business and generate profit.  Call us now before it’s too late!

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We all know that making a good first impression is a must in the business world.  Doesn’t matter whether we are going on an interview for a job position or meeting potential clients for the first time.  That first meeting can make or break you because an interviewer or client can size you up in an instant and make the decision right then and there whether they want to work with you or have you on their team.  Always remember, you can never get a second chance so you need to make an outstanding impression from the start, have people positively remember you and make a lasting one.

Yes, I know.  You’re probably rolling your eyes right now and saying “I know all of this”.  But we need to be reminded sometimes because we tend to get lax in how we dress, our posture or even what we say.  So for a few essential tips read on.

  1. Take Care of Your Posture. Your body posture sometimes can say more than words. The words confidence, credibility and approachability come to mind.
  2. Your Facial Expression Counts. Smile and not that cheesy fake one!  You want to be friendly, sociable and polite but also genuinely professional.
  3. Your Overall Appearance Speaks for Itself. On that first meeting always dress in business attire.  There’s a time and place for casual and it’s not here.  And the first things noticed will be clothing, hair and face.  So be sure each is impeccable.  The next would be teeth and fingernails.  Make sure they are clean and well groomed.
  4. Introduce Yourself Professionally. Look your interviewer in the eye, confidently, and introduce yourself.  You need to show them that you know what you are doing.  And for heaven’s sake, never make them uncomfortable!
  5. Show Your Interest and Ask Questions. You are there to solve a problem and provide a service.  Get details.  Ask pertinent questions.  This not only shows you’re interested and want to help, but it will also clarify any possible misunderstandings as well as gathering useful information.
  6. And Last but not Least, Don’t Be Late. The worst mistake you could make is being late to the first meeting.  It gets you off immediately on the wrong foot.  Their time is as valuable as yours.  After all, aren’t you trying to make a good first impression?

We, at Office Solutions 4 U, try to practice these tips and so should you.  Email us (http://www.officesolutions4u.com/contact_us.html) to find out how we can assist you and show your potential clients why you should be their choice.  We look forward to making a good first impression.

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In our business lives, we want to achieve success and be successful in our business no matter the line of work we choose.  However, working in real estate, our character, I believe, comes more into play than other lines of work.  We work directly with clients who depend on our character every day to get their home sold, to trust us with their most valued possession and in our case, trust us to handle their day to day business.  Here is some food for thought.

  1. Character is doing what’s right when no one is watching. Don’t just do what is right when no one sees, or so you think, but do it all the time. The truth always comes out.  Don’t be caught in something you think you can get away with.  It will come back to haunt you.
  1. Character is doing what’s right when it’s not easy. Dr. Martin Luther King Jr. often spoke about that. He said, “There comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because conscience tells him it is right.” Make your choices ahead of time and value doing what’s right above all else.  People should know what you stand for and what you won’t.
  1. Character is telling the truth when a lie would be easier. Our parents always told us as children to not lie and always tell the truth no matter what the consequences. It still stands today.
  1. Character is making sure your walk matches your talk. You can’t say one thing and do another and expect to have character, trust, and influence.
  1. Character is playing by the same rules, no matter how big, important, or powerful you are. Your values shouldn’t change just because of your successes. Being a leader just reinforces who you are, not what you can get away with.
  1. Character is tending the fragile to maintain the powerful. As educator Sissela Bok noted, “Trust and integrity are precious resources, easily squandered, hard to regain.” But character, handled well, is also powerful. You see, your position of leadership may cause people to take notice of you, but it is only your character that will cause people to respect you.
  1. Character will determine your legacy. Your talent will make your name known, but your character will determine what people associate with your name. Your talent will dictate your potential, but your character will determine your legacy.

We at Office Solutions 4 U believe our character determines our success.  Are you ready to put your trust in a team that is willing to help you build and preserve your successes with integrity?

“Reprinted in parts with permission from Dr. Alan Zimmerman’s internet newsletter, the “Tuesday Tip”. http://drzimmerman.com/tuesdaytip

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Social Media Marketing

I just read a great article about social media marketing that I thought you might be interested in too.  It really opened my eyes to a few things that realtors boast about in this new age but are we as savvy as we think?  I’m not so sure.

The first thing that agents now days tell their potential sellers is that they post their home on Facebook, Twitter, LinkedIn or your blog.  While I think that is important, I’m not sure it’s as all reaching as we imagined.  First, most agents have other agents in their likes or friends who generally already see this on their MLS or their website (assuming they have a feed from their MLS).  But did you know that only about 10-20% of your likes ever see your posts?  That sounds about right from my own experience.  While most potential clients do search online, I think we fail to realize that our money may be better spent on real estate specific websites reaching our target audience.

Now one thing that has been brought out more prominently by social media is videos.  DO NOT EVER tell someone a video is not important.  You Tube is the second largest search engine and the third most visited website.  Get the picture?  A video sets the tone of the listing and is sometimes the thing that will make a visitor call you.  If you’re not already, get on board now.  This is one of the best things we can do for our clients.

While Social Media Marketing done right is great and can bring you lots of clients, it’s primarily about building social relationships.  In other words it’s not marketing if you don’t build relationships.  Here is a great quote from a Massachusetts realtor, Bill Gassett.

“Social media is about building relationships with people that can potentially help your business grow…The best way to make social media work is to be social.  The first instinct with most real estate agents on social media is to share their listings. Unless you are in the REALTOR®’s geographic locale and are interested in buying a home, you are probably not going to have any interest in a real estate agent pushing listings in your face. So many REALTORS® just don’t seem to get this and fail miserably at social. People don’t go on social networks to find real estate listings.”

Here’s another good quote from a realtor in Las Vegas, Debbie Drummond.

“I see a lot of Realtors who are pushing their listings or offering to help you get your home bought and sold on social media, but they don’t offer anything helpful. Sharing useful information and answering questions is where it’s at in social media, and in marketing in general today. I’m using it to share great articles that home buyers and sellers find useful. I’m also using it to talk about things that pertain to Las Vegas.”

I know a lot of you out there are already doing these things I mentioned and a great big “Atta Boy” goes to you.  But for you newer agents this may be a learning curve.  You need to attract customers to see the value in YOU.  Not how many houses you can show them.

Here’s a few ways that will teach you how to be.

  1. Know Your Stuff! Over time skill will win out over luck.
  2. Think Things Through. Believe that to be successful, and maintain that success, you have to consider your choices wisely.
  3. If Things are Bad, Don’t Make Them Worse! Know when to do nothing is the best option.
  4. Associate with the Right People. You can’t make a good deal with a bad person. Enough said.
  5. Don’t Be Too Trusting! Even the right people may still let you down. Be prepared.
  6. Know When to Jump Ship. Recognize when something is failing and be willing to change.
  7. Tread Carefully in All Matters. Exercise extreme caution and weigh every action or decision like it’s the last one you’ll make. Think about how quickly you can ruin your reputation.
  8. Appreciate What Came Before. You would not be where you are today had people not paved the way before you and therefore contributed to your success.
  9. Habits Are Hard to Break. Make sure you cultivate good ones.
  10. Be Certain of Your Success Even if No One Else is. Always be convinced that you will succeed and never doubt it!

Thanks to #WarrenBuffett for these pearls of wisdom.  Here’s to Success!

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