Do you have them?  Do you have the clients that always call on you when making their next move or keep referring their friends and family to you?  If not, you need to nurture these past clients to grow your business.  After all, in the competitive real estate field there are only so many new clients to go around.

In the book, Start Your Own Business, by the staff of Entrepreneur Media, Inc., they state “The secret to repeat business is following up in a way that has a positive effect on the customer.”  Effective follow-up is essential to keeping your business thriving.

Now that you realize how important it is to stay in touch, get creative.  We are all taught the same things to do; newsletters, remembering special occasions, etc.  These things are great, don’t get me wrong, but nurture that human bond that you established.  Out of the blue, maybe call and invite them to lunch or write them a personal note to keep in touch.

I’m sure you can come up with many more ways to develop lasting relationships with past clients.  And we are ready to get your ideas scheduled and implemented and keep your business thriving.